In the Lions International Festival of Creativity in June 2013 in Cannes French public service announcements entitled "ridiculous way to die" which is produced by the private railway company Melbourne "Metro Trains" won the most awards. The ad has been seen by approximately 50 million people through social media "Youtube" since it was first launched in November 2012. These ads as much as 5 degrees awarded Grand Prix, 18 Gold Lions, Lions 3 Silver and 2 Bronze Lions.
Ads that lasted for 3 minutes appealed to the people to maintain the safety of yourself and others if being around trains. The ad is accompanied by a cheerful and carefree song with the behavior of creatures like amoebas with incomplete organs. During the first two minutes of the clip that contains the silly things that endanger lives. It is silly things like poking a bear with a stick, maintain or sell the two venomous snakes kidneys via the Internet.
Peak carelessness when the fish are located around the train as the railway crossing barrier broke or fell in the area of the platform to the tracks when he was at the station. The idea of the ad is after seeing people do things that are at risk of self harm when around trains, as said by the Public Relations manager of Metro Melbourne.
It looks like the ad has been to bring awareness to the community about the importance of being cautious when near the railway. This is as reported by Metro Trains that victims of train accidents fell to 21 percent after the ad is published. They do not imagine it turns out the ad has been successfully bring awareness to the community.
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