Sources: KompasOtomotif | Author: BJ Zulkifli
compact Toyota hybrid cars, the Toyota Yaris which will be introduced in Europe.
A study released on May 25, 2013 the date by BrandZ Top 100 Most Valuable Global Brands "from Millward Brown's Global Consultant based in New York, United States (U.S.) stated that Toyota has overtaken BMW as most valuable car brand in the world .
Eyes of the largest automobile manufacturers from Japan (Toyota) car manufacturer Toyota brand value rose double digits compared to last year. This is in response to a recovery in demand in China and America. Other brands also rose is Mercedes-Benz, Audi and Hyundai.
Hybrid Cars
Due to the success in selling the Toyota hybrid cars rose 12 percent to 24.5 billion U.S. dollars. There are many alternative options can be a consumer in choosing a hybrid car from Toyota.
Peter Walshe, Global Brand Director Division illward Brown told Autonews Europe reported that the Toyota hybrid car is perfectly suited to the needs of consumers who crave a fuel efficient car. Peter also explained that the existence of hybrid cars managed to strengthen the brand image of Toyota, makes it more special and different than other manufacturers. Ie after the Prius, Toyota Yaris hybrid models such as the Auris in France and in England.
BMW shifts the position of No. 1 is now the No. 2 because of a decline of 2 percent to 24 billion U.S. dollars in 2012 because not many BMW launches new models. BMW sales is expected to increase if there is a lot of choice. But BMW also remains strong.
For Mercedes-Benz had the good especially for German premium brands, which rose by 11 percent to 18 billion U.S. dollars. While Audi grew by 18 percent to 5.5 billion U.S. dollars in sales thanks to the United States and China. Newly rich people in China over many choose both brands including BMW brand.
The results of the study have also been concluded, so that the brand can survive in the minds of consumers, manufacturers should be required to add the advanced completeness in the middle segment. "Brands should continue to create more expectations, including-quality, luxury features and a competitive price,"
Best brand
Along year 2013, the best brands from around the industry is Apple with a value of 185.1 billion dollars, up from last year only 182.9 billion dollars. It is for the third time in a row Apple ranked DII peak. Google came in second place with a brand value of 113.7 mliar dollars, IBM shifted to third 112.5 billion U.S. dollars.
Millward Brown study conducted over 1 million consumers around the world, is calculated based on the analysis of financial and business performance of each company.
Most Valuable Car Brand
| Rating | Brand | 2013 * | Pertumbuhah |
| 1 | Toyota | $ 24.50 | 12 |
2 | BMW | $ 24.00 | -2 |
3 | Mercedes | $ 18.00 | 11 |
4 | Honda | $ 12.40 | -2 |
5 | Nissan | $ 10.20 | 3 |
6 | VW | $ 8.80 | 3 |
7 | Ford | $ 7.60 | 8 |
8 | Audi | $ 5.50 | 18 |
9 | Hyundai | $ 4.00 | 11 |
10 | Lexus | $ 3.50 | 2 |
(*) The value in billions of U.S. dollars
Source: Millward Brown
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